Adrianna Willis, CEO & Founder

Adrianna Willis is the visionary CEO and Founder of Mind the Crown, a company dedicated to empowering women, particularly within Black and Brown communities, through mental wellness and self-care. Established in 2020 during a period marked by widespread social isolation and heightened racial tensions, Mind the Crown was founded with a mission to reconnect and uplift individuals from these communities, highlighting their intrinsic value in a society grappling with deeply ingrained racial issues.

In 2022, a significant shift occurred for Mind the Crown as the company refined its focus exclusively on women. This strategic decision was driven by the recognition of a prevalent reluctance among women to prioritize self-care and personal desires. Rooted in a profound sense of empathy and commitment, Adrianna aimed to cultivate a culture of self-love and prioritization among women.

Adrianna's personal experiences played a crucial role in this shift. After nearly 27 years in a secure, high-paying corporate position, she left due to personal burnout. This departure underscored the necessity for personal joy beyond professional accomplishments and financial success. In January 2024, Adrianna transitioned Mind the Crown from a part-time endeavor to a full-time commitment, fully dedicating herself to nurturing and growing the company.

Looking ahead, Mind the Crown is set to introduce coaching services in January 2025, furthering its mission to guide women in shedding societal and professional expectations to embrace genuine personal fulfillment. This marks an important step in the journey towards becoming a vibrant testament to the power of transformation, dedicated self-care, and the pursuit of personal joy and fulfillment.

Adrianna Willis’s story is one of courage and dedication to transforming the narrative around women’s wellness. Through Mind the Crown, she continues to make a profound impact, fostering a healthier, more empowered community.

Mission Statement

We are dedicated to empowering women, especially those from Black and Brown communities, to prioritize their self-care and personal growth.

Our mission is to create a supportive and inspiring environment where women can flourish both personally and professionally.

Through our workshops, coaching services, and carefully curated products, we guide women on their journey to reclaim their power and achieve genuine fulfillment.